Memory, Storytelling and the National Rifle Association

The National Rifle Association, known simply as the NRA, is often cast as a giant bogeyman for proponents of gun reform.  Fears about the NRA are largely based on a misreading and misunderstanding of the organization as a political lobby whose influence peddling in Washington is the chief impediment to sensible gun reform. Entirely off the radar is the true source of power and influence of the NRA, its ability to shape a dynamic American gun culture through the power of memory and storytelling. By using its substantial communications, education, and outreach resources the NRA tells memory laden, historically inspired stories that have had a profound impact on how American gun owners understand firearms and their desire to defend them.  A conversation with Noah Schwartz about his book On Target: Gun Culture, Storytelling and the NRA on this episode of Realms of Memory.